When I launched YouSolar a decade ago in the “Dark Ages of Solar”, defined as the two or three years after the collapse of the solar technology company Solyndra in 2011, I gave an elevator pitch to a venture capitalist. I do not think he listened to anything I said while he studied my business card. But after I was done, he looked up and said: “No one will invest in a company with the word ‘solar’ in its name.” My response was that that was crazy because solar energy will be the single most important energy source in this century.
Yes, generators are on their way out. Solar-battery systems are more reliable and produce cheaper electricity than generators. Solar-battery systems are also clean and silent. But if you are off-grid and your roof is covered with snow or run a clinic or other critical facility, it is still very reasonable to include a generator as an additional backup energy source to charge the batteries.
The Joy of Success | From Jaguars to Peregrine Falcons | A Personal Note by YouSolar, CEO, Arnold Leitnersyukri2022-11-22T23:14:09+00:00
Last week the New York Times reported on the Return of the Jaguar in Mexico, which is coming back in the Yucatán Peninsula thanks to conservation efforts. The Times reports that “in Mexico, an alliance of ecologists, nongovernmental organizations and local communities have embarked on an ambitious conservation project that has effectively pulled the species back from the brink — part of a broader mission to save the jungles of the Yucatán."
There has been excitement about using batteries in electric vehicles for energy storage for the grid or homes for years, referred to as vehicle-to-grid and vehicle-to-home integration. Let us focus on vehicle-to-home.
The 27th climate summit began this week in Sharm el-Sheikh on the Red Sea. United Nations secretary general Antonio Guterres, a trained electrical engineer and physicist, opened the meeting by saying: “We are on a highway to climate hell with our foot still on the accelerator.”
One of the reasons for the success of platforms like StartEngine is the rise of impact investing, which StartEngine discusses in a great blog post “Investing in a Better World.” More and more people want to make a positive difference in the world with their investments. In fact, we must.
“Less than a decade ago, the world that lay ahead seemed even more disastrous than the one we’ve just taken a tour of; truly apocalyptic scenarios for all of humanity seemed plausible. Today we are faced with something different: climate upheaval big enough to terrify and intimidate and yet open-ended enough to be wrangled and even managed by politics and human design, as well.”
“Persistent, traumatic grief can cause us to cycle (sometimes quickly) through the stages of grief: denial, anger, bargaining, depression, acceptance." These stages are humans’ attempts to process change and protect ourselves while we adapt to a new reality,” writes the University of Washington on its help page, The Stages of Grief: Accepting the Unacceptable.
Climate change is the biggest challenge of our generation. Combating it is also the economic opportunity of our lifetime. In the coming decades, we will have to reinvent almost everything that enables our comfortable modern lives – from heating to food production to transportation to industrialized processes like cement and steelmaking. This will not only create a cleaner, healthier, more sustainable world. It will also generate tremendous profits for those who embrace this enormous transition now and create the solutions for the all-renewable energy future.
At YouSolar, we are building solar nano-grids for affluent customers in Napa Valley, Big Sur and Key West. Those are significant projects and prove that we can deliver solutions that work. But we have much loftier goals. We want to transform the lives of millions of people.