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Blog2022-11-13T16:33:08+00:00

YouSolar Is Booming While Solar Is Hurting

In our recent update, “The Duck Becomes a Swan,” we noted, "The problem with solar is that there can be too much of the good stuff when no one needs it and too little or none when power is in high demand.” Utilities in California have pushed back on the state's solar incentives. Since April of 2023, utilities only have to pay for solar fed into the grid what it is worth in the wholesale power markets. When solar arrays are cranking at noon, that is next to nothing.

January 17th, 2024|

Elegance Matters

During a speech on 23 September 1997, shortly after returning to Apple, Steve Jobs explained and introduced the “Think Different” marketing campaign that included the iconic “Here’s to the Crazy Ones” video ad. The rest is history and a three-trillion-dollar success.

January 13th, 2024|

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