Know Your Customers

Peterborough, Canada, is a quaint little town of 85,000 in Ontario, Canada, home to a college and The Canadian Canoe Museum. It is also home to several toy shops, including, well, The Toy Shop. The store is filled floor-to-ceiling with toys. Toys everywhere. Toys galore. You would conclude that Peterborough is bustling with kids.

“Oh no,” says the store owner. “This a retirement town. But, you see, eh, the best customers of kids’ toys are not kids, not even their parents, but their grandparents. And we’ve got a lot of them in Peterborough.”

The Toy Shop is booming because it knows its customers. YouSolar also knows the customers of the high-power whole-home PowerBloc. These are the architects, electricians, and contractors who build the high-end homes to which we have successfully sold PowerBlocs.

The NAHB International Builders' Show (IBS) is the largest annual light construction show in the world. The 2023 show welcomed nearly 70,000 visitors from more than 100 countries.

The NAHB International Builders’ Show (IBS) is the largest annual light construction show in the world. 
The 2023 show welcomed nearly 70,000 visitors from more than 100 countries.

Next month, YouSolar will attend the International Builders Show in Las Vegas, Nevada. This mega-event brings together more than 70,000 professionals to learn about cutting-edge new building products – like the PowerBloc!

The show will mark YouSolar’s return to Las Vegas, where we exhibited successfully last September at RE+, the nation’s biggest renewable energy expo. The YouSolar van will make another trek from Northern California to the Mojave Desert.

YouSolar’s participation at the International Builders Show is part of our comprehensive sales and partnership strategy in the high-end residential market. Stay tuned for more.