During a speech to Apple team members on 23 September 1997, shortly after returning to Apple, Steve Jobs explained and introduced the “Think Different” marketing campaign that included the famous and iconic video “Here’s to the Crazy Ones.”

The video features visionaries, from Albert Einstein and Buckminster Fuller to John Lennon and Martin Luther King Jr.

Referring to the people featured in the video who were no longer alive, Steve Jobs quips (8:26), “You know if they’d ever used a computer, it would have been a Mac.” 

We believe that if Steve Jobs had ever purchased a solar-battery system, it would have been a PowerBloc.

We know that Mr. Jobs valued elegance because beauty or style are not ornaments of a product but instead reflect the discipline and perfection that went into its design.

Elegance arises from excruciating attention to detail, not from using pretty colors and shapes.

You cannot easily see the perfection of our power electronics or controls. But you can easily see it in the elegance of our DIYA user tablet interface. Its Power Screen is stunningly beautiful because everything is simple and clear. Every shape, color, or icon was chosen to communicate the status and performance of the PowerBloc and anything that was not needed was left away. Therefore…

We believe that if Steve Jobs had ever purchased a solar-battery system, it would have been a PowerBloc.